The world of tourism is one of enormous complexity and is influenced by a myriad of actors and agents, each of them with their own interests, and often contradictory.
Therefore, to ensure its credibility and prestige, the Festival must remain equidistant from all these interests. Besides the ethics of honesty and transparency, it will be important to ensure a clear ethical approach regarding the relationships and commitments with partners. Therefore, the choice of partners must be very carefully done and be aligned with the spirit and mission of the Festival.